Philanthropy & Funding
Name Your Price
Identity-related purchasing decisions are illuminated by Leif Nelson who shows how cause-related marketing intersects with pay-what-you-want pricing.
Podcast
Tag: Individual Giving
Technology & Design
Early Thoughts About Jumo
Some early impressions of Jumo, a much-heralded social networking site for stimulating, coordinating, and occasionally funding social change.
Podcast
Nonprofits
Firm Stereotypes Matter
Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.
Podcast
Philanthropy & Funding
Philanthropy Can Be Good for You
Money doesn't make you happy, but giving it away does
Technology & Design
The Dragonfly Effect
Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
Podcast
Civic Engagement
Money Makes People Less Socially Focused
Marketing professor Kathleen Vohs' research finds that money acts as a psychological resource that changes people's motivations.
Individual Giving
Whether Women Are More Generous Than Men, and Whether It Matters
A recent study shows that at all income levels women give more than men—both more frequently and more generously when controlled for income.
Intermediaries
Philanthropedia Launches Expertise on Demand
Philanthropedia offered low-cost, high-quality information and a way for grantmakers to share what they know.
Philanthropy
Cause Marketing Does More Harm Than Good
I believe that cause marketing programs erode the joy of giving, turn consumers into cynics, and contribute to the overall loss of faith and trust in the nonprofit sector.